You do not need to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has distracted by the recent times. The majority of the recent studies reveal the web traffic which comes from mobile platform accounts in excess of 15% of the total visitors and it is on the rise. So, what does this mean for you? Well, it can be a wake-up call if have not done anything to pinpoint the mobile web browsers. Since, the number of mobile web users has risen so drastically, you reason to develop a mobile version of your website for your special target audience to keep these connected, on the technique!
What Should You Have?
For hooking in internet audience at large, you may have a different website for mobiles as well as for desktops, tablets and apple ipads. This will work fine provided you have adequate time and patience to update all the versions regularly. But using a website developed for each single device and keeping them updated is the best ordeal and ideally, you should have one website, which runs off one CMS, readjusts itself in different screen sizes of varying handsets. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Website design (AWD). Although there are certain similarities between the two techniques, yet they differ in varying ways.
What is Responsive Internet page design?
Responsive Web Design is really fad but a trend that existed for a long time now. To put it simply, responsive design designates a web layout wherein the content, images as well as the other designing elements stay the same, but shrink immediately to adjust an issue specific screen size. In responsive type, the content can be managed 1 CMS and it is quick, easy and economical solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile phone and this is whereas the Adaptive designing steps in the.
What is Adaptive Web design?
Adaptive design is a lot newer concept in the industry. Essentially, this technique adapts to what’s displayed in the devices, depending upon the devices’ capabilities and its’ display size. In this form of web lay-out, inspite of the undeniable fact the content remains same, there are certain changes that appear in the style elements, depending whether users are accessing the site from a desktop computer or through a mobile device or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the different number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for the web is yet to gain popularity in the industry, however the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its finest. However, there are certain cons of AWD practice.
Adaptive websites cost more compared to responsive designs
AWD can goof up the complete feel of the website if it isn’t backed up by proper planning.
Since AWD re-adjusts the design elements and even reword content, it can bring in brand inconsistency and confuse your target audience when they see different interfaces on varying pieces of equipment.
So what’s The Bottomline?
While Responsive design can be an ideal solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is alot more user-focused. In years to come, more than 50% of the web users will use their mobile devices to surf the and hence it is prudent to blend adaptive web lay-out techniques with responsive elements to leverage useless visibility, engage the objective visitors and leverage the conversion relation.
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